The Best Social Media Strategies For Property Investment: In a recent video, I sat down with property expert and TV presenter Tayo Oguntonade. We discussed everything from his journey as a young entrepreneur selling cars at university to building a successful property portfolio.
We also talked about: how he won awards as a TV presenter; Tayo’s powerful lessons on property investment; financial education; and the mindset needed to succeed. If you want to see exactly how he did it, please watch the full video until the end. You can find the video at the top of this page or on YouTube!
Tayo used social media to become a presenter of a successful property TV show. Whatever your goal is in property, using social media can help you get there! In this article, I will use Tayo’s story to illustrate the best social media strategies for property investment! Keep reading if you want to learn how to find deals, investors, and grow your network with social media.
One way to grow on social media is to share inspiring content. If you found this information helpful, please consider sharing this article on your pages. Your followers will thank you!
1. The Best Social Media Strategies For Property Investment: Provide Value And Be Consistent!
When you start posting content, whether that be on Facebook, YouTube, Instagram or TikTok, you will only have a small audience. Many people give up before they manage to grow. It is important to understand that you don’t necessarily need a large audience, you just need the right people to watch. If you are a deal sourcer, that could be cash rich professionals with very little spare time to search for their own property deals, for example.
To get the right people to watch, you must provide value to your target audience. Find out what problems your target market have, and create content that offers a solution. You can find out what kinds of questions your target audience is asking via relevant Facebook groups and discussions on open platforms, such as X.com.
2. The Best Social Media Strategies For Property Investment: Leverage Opportunities To Reach A Wider Audience!
Tayo had a relatively small YouTube channel, but he was spotted by a TV production company that loved his work. This allowed him to reach a much wider audience as a host of a property show! While it isn’t likely that most people will end up becoming TV stars, there will always be ways to reach beyond your audience.
One way to reach out to the wider public is to do collaborations with other content creators. This allows you to speak to a new audience and let them know what you have to offer. Another way to reach new people is media coverage. Do something that is unusual and attention grabbing, and send press releases to the media.
3. The Best Social Media Strategies For Property Investment: Do Deals With People Who Now Know, Like And Trust You!
Overtime, you will want to turn your audience into customers or investors in your property business. The people that watch your content already know, like and trust you, so you are starting off strong!
That said, most people won’t want to buy a high ticket item or become an investor based on a YouTube video alone. To bring people in, you will need a free or low ticket item. This could be a: webinar; in-person event; e-book; or even just a free consultation call. Promote this within your content and follow up with people who provide their details.
The Best Social Media Strategies For Property Investment: Property Training!
Now that you know the best social media strategies for property investment, you need the most up-to-date property knowledge to provide your followers! For that, you’ll need some property education! Join me at my next £1 training event!
On the course, you will learn how to:
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Become a property investor using other people’s money so that you can get started straight away
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Utilise the 5 different types of raised finance so that you know exactly what to offer and when
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Find the perfect properties for the BRRR strategy
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Recycle your money so that you can ‘rinse and repeat’
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Build a power team you can trust, so that you can save time and money
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And much more!
Tickets are only £1, and you can get yours here. If you are ready to take action, I hope to see you very soon!
